There is very little control we have over mail delays. Once it’s in the USPS’s hands, we can just hope and pray it arrives in a timely manner. The small thread of control you DO have is how you prepare the mail before it’s handed off to the USPS. Postalocity is a certified presort partner of the USPS. They hold us to incredibly high standards – higher than they can even achieve themselves – because we strongly improve their performance. In fact, just by using a professional mail preparation service like Postalocity, your mail bypasses many areas within a USPS sorting facility since we’ve already done the work, it can easily shave a day or two off of your delivery time just because it was put on a delivery truck faster. We at Postalocity have been in the mail presort game for over 30 years. We’ll take the guess work out of mailing for you and make sure your important correspondences have the absolute best chance for arriving at their destination quickly – even during a pandemic.

Here’s an article that we found insightful, albeit alarming, about what is going on with the USPS and what we can expect in the coming months. Read the original article HERE.

‘There’s No End In Sight’: Mail Delivery Delays Continue Across The Country

You’ve got mail. Somewhere. Probably. The U.S. Postal Service is still digging out from under an avalanche of mail sent during the recent holiday season. But for much of the past year the postal system has been strained by the impact of COVID-19 on its workflow and workforce. In addition, operational changes ostensibly designed to stop the system from hemorrhaging money helped create a backlog of mail. And the head of the Postal Service pledges that more changes in the name of cost savings are coming soon. Online shopping has skyrocketed during the pandemic as many customers sheltered at home. Both the Postal Service and those who depend on timely mail deliveries are still coping with the result. In cities such as St. Louis, postal workers are putting in 12-hour days and pulling extra shifts to make a dent in mountains of letters and parcels. In Baltimore, utility customers are receiving bills in the mail that are already past due. And outside the main post office in Detroit, Lucy Johnson says lost letters that should have arrived at their destination long ago are putting her house at risk.

“I got a bill back, my mortgage payment, and it said it was late last month,” Johnson says. “I know I mailed it 10 days in advance, and they still charged me a late charge. Seems like the bills come on time, but when you mail them out, they don’t get there on time. What’s going on?”

The perfect postal storm.

The U.S. Postal Service has an answer at the very top of its official tracking page. A disclaimer there notes the system is “experiencing unprecedented volume increases and limited employee availability due to the impacts of COVID-19.” That combination is making it tough on those at the other end of the mailbox.

About 20 miles north of Detroit, near the Shelby Township, Mich., post office, American Postal Workers Union official Jennifer Kowalczyk says letter carriers and mail clerks have never seen anything like the current deluge. “They just feel like there’s no end in sight. Because usually [around] Christmas there’s a month or two that it’s hectic, it’s crazy, you’re working 12 hours a day. But this has been going on since the middle of March. So you’re going on almost a year. And these people are exhausted,” she says. Union officials estimate as many as 14,500 postal employees are currently under quarantine. “So any given day we’re six to 12 carriers short out of 60 routes. So there is days that it just can’t get done,” Kowalczyk says.

Groups representing some of the nation’s largest bulk mailers say certain major processing hubs were so overwhelmed late last year that they were “embargoed,” and refused to accept any mail for a time as they attempted to clear the bottleneck of letters and packages. Delivery trucks reportedly waited hours and sometimes even days before they could drop off mail at facilities in regions such as metro Detroit and Philadelphia, portions of New Jersey and some Southern states, areas hit hard and early by COVID-19. Art Sackler, who heads the Coalition for a 21^st Century Postal Service, which represents some of the nation’s largest companies that rely on mail delivery, says the slowdowns pose a real threat to small businesses already on the edge financially. “Small-town newspapers that depend on the Postal Service to arrive on Saturdays, so that people have the ads that they can use on Saturday when they go for their shopping. They couldn’t even drop ’em off [at some post offices],” Sackler says.

The Postal Service has long been losing money as customers increasingly turned to relying on emails and e-commerce. When Postmaster General Louis DeJoy took over last summer, he vowed to make the service more efficient and cost-effective. DeJoy moved to slash overtime and accelerate mothballing sorting machines. He also required letter carriers to begin deliveries at a specific time each day and not return to a post office, even if it meant leaving some mail stranded.

Federal courts blocked those orders, ruling that the Postal Service had to ensure that mail-in absentee ballots arrived on time to be counted in the November U.S elections. By all accounts, the Postal Service made good on delivering ballots in a timely fashion. But in a recent video to postal employees, DeJoy intimated his previous changes, as well as new initiatives to streamline the service, are coming in 2021. He said, “As we begin the new year I want us to set a new tone. We will soon begin a process to deliver a Postal Service of the future that will deliver affordable and dependable service to the American public in a self-sustaining business manner.”

The postmaster general’s message worries some members of the U.S. Senate Homeland Security and Governmental Affairs Committee, which oversees the Postal Service. As the committee’s ranking Democratic member last year, Sen. Gary Peters of Michigan helped investigate whether DeJoy was purposely slowing delivery in 2020 to limit mail-in ballots. Peters says the Postal Service is just that – a service — and can’t be run like a business. “And I’m particularly concerned that the postmaster general is focused primarily just on cutting cost. Certainly cutting cost is important. But you can’t do it in a way that impacts service,” Peters says.

Back near the Shelby Township post office, union local President Roscoe Woods says DeJoy’s procedural changes helped delay delivering letters already buried under so many packages that the facility there had to erect a tent to house the overflow. And Woods says COVID-19 continues to ravage the postal workforce. He says some older employees took early retirement to avoid close contact with others at postal facilities or along delivery routes, while workers with children were forced to stay home as schools remained closed to in-person learning. Woods says efforts to modernize operations in the future can only go so far. “However automated it may be, however streamlined you can make it, it still requires people to move the mail,” Woods says. “It still requires bodies sorting, ’cause not every address can be read by a computer, not every parcel can be sorted by a machine. They can try to cut bodies, and service will suffer.”

Union officials say the Postal Service is keeping on about 10,000 temporary workers until the end of the month to help clear the massive backlog of mail. Unions say the Postal Service is also finalizing a deal to add almost 10,000 new jobs at processing plants. But the Postal Service’s total workforce is well over 600,000. And those employees are still dealing with mail that keeps piling up as unprecedented increases in online shopping continue. Most postal workers are next up to receive COVID-19 vaccinations. And some union officials say the logjam of mail could ease as workers return. But many involved with the service predict deliveries won’t truly improve until the pandemic relaxes its grip on the nation.

Contact our fantastic team at Postalocity today with any questions you might have.

By Nikki Stockham, Postalocity’s Client Onboarding Expert / Published JANUARY 26TH, 2021

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Like what we’re writing or want to see what else we can offer you? Check the links below!

Postalocity Blog – https://old.postalocity.com/news-blog/

Our Mailing Services – https://old.postalocity.com/types-of-mail/

CONTACT US – https://old.postalocity.com/contact-us/

The post ‘There’s No End In Sight’: Mail Delivery Delays Continue Across The Country first appeared on old.postalocity.com.

While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial.

The decisions you make now are essential for your business to survive today and to thrive later on.

Why Direct Mail is Still a Trustworthy Source

Reports of postal workers testing positive for the novel coronavirus may have raised some concerns that the pathogen could live on letters and packages, potentially exposing people to infection just from opening their mail or packages. But the U.S. Postal Service has assured us that the mail is still safe:

“There is currently no evidence that COVID-19 can spread through the mail,” the postal service said recently, alluding to the disease caused by the virus and citing the U.S. Centers for Disease Control and Prevention and the World Health Organization.

Most businesses are still mailing at this time, but if you have questions about direct mail marketing, you are not alone. It’s important to be ready with answers for your customers, preferably from reliable sources like the Center for Disease Control:

“Although the virus can survive for a short period on some surfaces, it is unlikely to be spread from products or packaging that are shipped over a period of days or weeks at ambient temperatures,” says the CDC. “Currently there is no evidence to support transmission of COVID-19 associated with [mail and packages] and there have not been any cases of COVID-19 in the United States associated with imported goods.”

Because the virus is not spread through the skin, but through the respiratory tracks, any contact with mail or packages is not an immediate danger. Regular hand-washing and proper hygiene are the most important factors for mitigating any risk with envelopes, packages, or really with any contaminated surfaces.

What Kind of Mail Should I Send?

Since people are currently hungry for connection, there is no better time to lean into your marketing efforts.  But be sensitive in doing this, and offer messages of hope and relief. Dartmouth professor Paul Argenti offers these tips for communicating during a crisis:

Focus on What is Important to the Customer

For example, Target sent out a note from the CEO to customers, describing enhanced cleaning procedures and additional staffing for order pickup and drive-up services.

Provide Relief When Possible

JetBlue became the first airline to waive change and cancel fees for coronavirus-related concerns. The move went a long way towards reassuring current customers as well as bringing new ones on board. Insurance companies, in contrast, do not consider the coronavirus a valid reason for canceling a flight.

Focus on Empathy Instead of Pushing Sales

Be creative, but keep empathy in mind. Companies should reshape advertising and promotion strategies to be more in line with the current mood of the day.

Watch for Those Silver Linings

While we’re all in unfamiliar territory right now, everyone wants to support each other. Businesses care about customers, and all of us care about economic recovery. Keep reaching out to your clients and remember that this is only temporary. While this situation won’t last, many positive outcomes will!

The lessons we learn today can make us more flexible, strategic, and more community-minded.

Postalocity is here for all your direct mail needs. We can provide lists based on specific demographics and help you drive your campaign, while you stay in control. Call us anytime! 316.262.3333 | postalocity.com

By Nikki Stockham, Postalocity’s Client Onboarding Expert / Published APRIL 21ST, 2020

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Like what we’re writing or want to see what else we can offer you? Check the links below!

Postalocity Blog – https://old.postalocity.com/news-blog/

Our Mailing Services – https://old.postalocity.com/types-of-mail/

CONTACT US – https://old.postalocity.com/contact-us/

The post Is Direct Mail Safe During COVID-19? first appeared on old.postalocity.com.

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